{"product_id":"stand-out-brian-mcgurk-9781951527525","title":"Stand Out!: Building Brilliant Brands For The World We Live In","description":"\u003cb\u003e\u003ci\u003eStand Out!\u003c\/i\u003e is a book about branding and its evolution, practice, and power in today's digital age.\u003c\/b\u003e\u003cp\u003eIt presents the \"why-do\" and the \"how-to\" along with a passionate philosophy on transforming business through brand-centered change. It spells out a sequential, easily understandable, proven brand-building process and is a key reference text for anyone inｬterested in brand development, leadership, innovation, and sustainable business growth. Reader understanding and enjoyment are enhanced by ample presentation of supporting tables, charts, case examples, expert tips, real-life experiences and pull-out quotes, as well as a helpful \"word wizard\" glossary at the end of each chapter explaining business terms and expressions used.\u003c\/p\u003e\u003cp\u003eThis book democratizes branding: It makes branding-its history, theory, and practice-easily accessible and actionable. Stand Out! replaces the mystique of brand strategy with the magic of brand transforｬmation....it makes it exciting and fun and puts that power directly into the hands of the business masses. It is a practical handbook for getting started with branding or for strengthening an existing brand management system. It gives the reader the confidence, permission, and skills to get branding now!\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Brian McGurk\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1951527526\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781951527525\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/23\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 162\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.35d","brand":"Brian McGurk","offers":[{"title":"Paperback","offer_id":43943616905471,"sku":"9781951527525","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_5cfdcd9c-2e44-4639-a2ac-81133fe01538.jpg?v=1681499109","url":"https:\/\/www.whiterainbookhouse.com\/products\/stand-out-brian-mcgurk-9781951527525","provider":"WR Book House","version":"1.0","type":"link"}