{"product_id":"stand-out-marketing-simon-kelly-9781789664843","title":"Stand-Out Marketing: How to Differentiate Your Organization in a Sea of Sameness","description":"\u003cp\u003e\u003cb\u003e\"How do we get customers to choose us over our competitors?\"In a crowded market it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problem better than the competition. \u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eStand-out Marketing\u003c\/i\u003e\u003c\/b\u003e presents original research which compares the content produced by organizations in a range of sectors which demonstrates that customers are left swimming in a \"sea of sameness\" by copycat marketing that makes choice difficult. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eOn the back of this unique and fascinating research, \u003cb\u003e\u003ci\u003eStand-out Marketing\u003c\/i\u003e\u003c\/b\u003e sets out a framework of five competencies for business leaders, marketing and sales professionals to successfully differentiate themselves from competitors. These include seeing the next competitive move, staying in tune with your customers and becoming indispensable to them, activating and evaluating initiatives, as well as building an organizational culture which enables these competencies. Featuring interviews with industry experts, tools and exercises throughout, \u003cb\u003e\u003ci\u003eStand-out Marketing\u003c\/i\u003e\u003c\/b\u003e is an essential resource to help companies stand out, deliver genuine value, and achieve competitive advantage.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Simon Kelly,Paul Johnston,Stacey Danheiser\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1789664845\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781789664843\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/29\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.21lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.88d","brand":"Simon Kelly","offers":[{"title":"Hardcover","offer_id":48453921833215,"sku":"9781789664843","price":120.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7ab8aa82-3b50-44fc-959f-ac944c47467b.jpg?v=1777303043","url":"https:\/\/www.whiterainbookhouse.com\/products\/stand-out-marketing-simon-kelly-9781789664843","provider":"WR Book House","version":"1.0","type":"link"}