{"product_id":"start-satish-mehta-9780578908724","title":"Start: The Starters' Playbook","description":"This book is for those who never thought of starting a business, to those running an enterprise, for the die-hard entrepreneurs born to create and lead, and for stable, less intense business owners.\u003cbr\u003eHow about dreamers stuck in a rut of day jobs? They dream about getting paid for pursuing their passion. Yes. This book is for them too.\u003cbr\u003eWe identify ourselves with the job we do. Even if it sucks, a job gives purpose and structure to everyday lives. It pays our bills and makes us feel responsible. We also like to believe that the institution of work is relatively efficient in creating job opportunities and incomes.\u003cbr\u003e\u003ci\u003eThese beliefs are silly and belong to the old framework. \u003c\/i\u003e\u003cbr\u003eThere are not enough jobs to go around. Since the year 2000, the net gain in jobs is zero. The jobs lost in the last two decades are not coming back. Jobs that do come back will be robotic, part-time, or minimum wage.\u003cbr\u003e\u003ci\u003eDiscard the obsolete context. \u003c\/i\u003e\u003cbr\u003eAn epoch of economic change with radical outcomes is underway. It is an opportunity for us to adopt a new framework-other than a job.\u003cbr\u003e\u003ci\u003eWhat is that new framework? \u003c\/i\u003e\u003cbr\u003e\u003cb\u003eA self-owned enterprise is the \"framework\" that will define us.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Satish Mehta\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0578908727\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780578908724\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Dhaakar, LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/07\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 182\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.39d","brand":"Satish Mehta","offers":[{"title":"Paperback","offer_id":48443539194111,"sku":"9780578908724","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2acd969c-09c1-463c-8097-eca208c421d4.jpg?v=1777206160","url":"https:\/\/www.whiterainbookhouse.com\/products\/start-satish-mehta-9780578908724","provider":"WR Book House","version":"1.0","type":"link"}