{"product_id":"start-up-ceos-marketing-manual-guy-smith-9780983240730","title":"Start-up CEO's Marketing Manual","description":"Peter Drucker correctly concluded that business is entirely innovation and marketing, and yet innovative entrepreneurs don't know marketing. You can tell by the ever-growing Silicon Valley dead pool. The \u003ci\u003eStart-up CEO's Marketing Manual\u003c\/i\u003e is their guide to marketing strategy. Guy Smith, the founder and principal strategist at Silicon Strategies Marketing, wrote the Start-up CEO's Marketing Manual to give founders and start-up CEOs a firm understanding of marketing strategy with which to guide their companies. Smith's 20 years in high tech marketing in Silicon Valley has given him both razor-sharp insights and a comically blunt way of guiding entrepreneurial thinking. The \u003ci\u003eStart-up CEO's Marketing Manual\u003c\/i\u003e takes you, the start-up founder, through the structured rigors of developing your corporate go-to-market strategy. The \u003ci\u003eStart-up CEO's Marketing Manual\u003c\/i\u003e lays out the fundamentals of market definition, segmentation, buyer profiling, whole product definitions, positioning, branding and messaging. This rapid-fire boot-camp ensures that you will guide your teams and your marketing employees away from the common cliffs of epic failure.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Guy Smith\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0983240736\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780983240730\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Free Thinkers Media\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/14\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 134\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.31d","brand":"Guy Smith","offers":[{"title":"Paperback","offer_id":44054525542655,"sku":"9780983240730","price":8.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_13b8f7b4-0ed6-4caf-a72c-7e9d369f56ce.jpg?v=1685030457","url":"https:\/\/www.whiterainbookhouse.com\/products\/start-up-ceos-marketing-manual-guy-smith-9780983240730","provider":"WR Book House","version":"1.0","type":"link"}