{"product_id":"start-up-marketing-strategies-in-india-m-anil-ramesh-9781787567566","title":"Start-Up Marketing Strategies in India","description":"\u003ci\u003eStart-up Marketing Strategies in India \u003c\/i\u003eanalyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place \u0026amp; Promotion. \u003cbr\u003e Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG). \u003cbr\u003e Each case investigates the dilemmas faced by Indian start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. \u003cbr\u003e The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e M. Anil Ramesh\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1787567567\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781787567566\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Emerald Publishing Limited\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/23\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.20w x 0.80d","brand":"M. Anil Ramesh","offers":[{"title":"Hardcover","offer_id":48445714301183,"sku":"9781787567566","price":111.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_75cf7ef3-d7ff-4b2b-aec9-3b0f9dcc6ecf.jpg?v=1777220194","url":"https:\/\/www.whiterainbookhouse.com\/products\/start-up-marketing-strategies-in-india-m-anil-ramesh-9781787567566","provider":"WR Book House","version":"1.0","type":"link"}