{"product_id":"start-with-placement-allen-chaney-9798197411327","title":"Start with Placement","description":"Most people who enter senior care start in the wrong place. \u003cp\u003e\u003c\/p\u003eThey launch a home care agency. They open an assisted living home. They build a team, acquire a license, sign a lease - and then spend the next two years discovering the truth that should have come first: senior care runs on trust. And trust flows from relationships you don't have yet. \u003cp\u003e\u003c\/p\u003eStart With Placement is the book that changes the order. \u003cp\u003e\u003c\/p\u003eWritten by Allen Chaney - founder of a licensed assisted living and home care operation in Maryland and creator of the ASPC model - this is the operational guide for anyone who wants to build a senior care business the smart way. Not the hardest way. The right way. \u003cp\u003e\u003c\/p\u003eA senior placement agency costs almost nothing to launch. No staff. No caregiver callouts. No scheduling software, no compliance audits, no facility lease. What it does require - and what it builds, from day one - is the exact network of relationships that every home care agency and assisted living home depends on to survive. \u003cp\u003e\u003c\/p\u003eSocial workers. Discharge planners. Elder law attorneys. Case managers. When you're a placement agent, these people want to know you. You solve their problem. You become a trusted resource before you become an operator. And when the time comes to expand - to add home care, to open your own AL home, to build the full stack - you expand into a market that already knows your name. \u003cp\u003e\u003c\/p\u003eInside this book: \u003cul\u003e\n\u003cli\u003eWhy senior care is a trust economy - and why marketing dollars alone will never fix a referral problem\u003c\/li\u003e\n\u003cli\u003eThe five startup advantages that make placement the superior entry point\u003c\/li\u003e\n\u003cli\u003eHow to build your first 10 community partnerships and your referral network from scratch\u003c\/li\u003e\n\u003cli\u003eThe family intake process - how to assess, guide, and place with confidence\u003c\/li\u003e\n\u003cli\u003eExactly how placement fees work and how you get paid\u003c\/li\u003e\n\u003cli\u003eWhen and how to add home care, assisted living, and consulting to your portfolio\u003c\/li\u003e\n\u003cli\u003eThe full ASPC stack: Placement → Home Care → AL → Consulting\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eWhether you haven't started yet, you're already operating and wondering why growth feels hard, or you've been around long enough to know the referral network is the real asset - this book will reorient your strategy around what actually works. \u003cp\u003e\u003c\/p\u003eStart with placement. Build on ground that holds.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Allen Chaney\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798197411327\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/18\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 250\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.53d","brand":"Allen Chaney","offers":[{"title":"Paperback","offer_id":50665652945151,"sku":"9798197411327","price":47.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/start-with-placement-allen-chaney-9798197411327","provider":"WR Book House","version":"1.0","type":"link"}