{"product_id":"starting-a-new-business-chris-murphy-9780595400379","title":"Starting a New Business?: Think Big but Start Small","description":"This manual: \u003ci\u003eThink Big but Start Small\u003c\/i\u003e will teach you how to develop an idea into an opportunity and assemble the resources to create a successful plan for your business. Successful entrepreneur and author Chris Murphy has started sixteen corporations, and has years of start-up experience through working with students and other small business owners. Murphy highlights one simple principle: you don't have to spend a lot of money to create your own business. By providing a practical, no-nonsense approach, he thoroughly explains each step in the process. Murphy not only shares important statistics and examples, but also shows you how to choose a business that matches your long-range objectives. He will help you decide:  \u003cli\u003e What business is right for you \u003c\/li\u003e\u003cli\u003e Whether to buy an existing business or franchise \u003c\/li\u003e\u003cli\u003e How to research and understand your market \u003c\/li\u003e\u003cli\u003e The best way to get to know your customer \u003c\/li\u003e\u003cli\u003e How to write a business plan If you have the motivation and passion to start your own business in our new global, high-tech economy, then this book will be a valuable guide in getting your business started for the least possible investment.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chris Murphy\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 059540037X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780595400379\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/10\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 156\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 0.33d\u003c\/li\u003e","brand":"Chris Murphy","offers":[{"title":"Paperback","offer_id":43946819682559,"sku":"9780595400379","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_576ce981-65d6-4002-bf1b-1e9f4493843c.jpg?v=1681515312","url":"https:\/\/www.whiterainbookhouse.com\/products\/starting-a-new-business-chris-murphy-9780595400379","provider":"WR Book House","version":"1.0","type":"link"}