{"product_id":"starting-a-successful-business-michael-j-morris-9780749480868","title":"Starting a Successful Business: Your Guide to Setting Up Your Dream Start-Up, Controlling Its Finances and Managing Its Operations","description":"\u003cp\u003eThe first 18 months of your business is crucial. This is when the majority of new businesses fail and where a lack of proper preparation and forward planning can be your downfall. This eighth edition of \u003ci\u003e\u003cb\u003eStarting a Successful Business\u003c\/b\u003e \u003c\/i\u003eis your definitive guide to setting up a business that will thrive. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eStarting a Successful Business\u003c\/i\u003e\u003c\/b\u003e contains the crucial, practical information needed to turn your exciting new idea into a stable and profitable business. It covers each important step in the start-up process in a clear and accessible way. The major problems facing any new business are discussed, potential pitfalls are highlighted and practical advice is offered on key topics such as: ideas for new start-ups, business planning, marketing, franchising, selling and advertising, finances and financial control, taxation, business law and employing staff. \u003cp\u003e\u003c\/p\u003eCase studies from around the world provide inspiration and real-world guidance to support you as an entrepreneur. Brand new content on cloud computing, digital developments and making your business environmentally sustainable makes this \u003cb\u003e\u003ci\u003eStarting a Successful Business \u003c\/i\u003e\u003c\/b\u003ea cutting-edge and modern resource to show you how to make your business a success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael J. Morris\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749480866\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749480868\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/29\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.72lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.59d","brand":"Michael J. Morris","offers":[{"title":"Paperback","offer_id":43996806512895,"sku":"9780749480868","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ac5af065-d987-4950-8fcb-0bbc40a537f2.jpg?v=1683343800","url":"https:\/\/www.whiterainbookhouse.com\/products\/starting-a-successful-business-michael-j-morris-9780749480868","provider":"WR Book House","version":"1.0","type":"link"}