{"product_id":"starting-and-building-your-catalog-herman-holtz-9780471508168","title":"Starting and Building Your Catalog Sales Business: Secrets for Success in One of Today's Fastest-Growing Businesses","description":"Now--America's #1 marketer and consultant puts together the firstcomplete guide to catalog sales! Starting \u0026amp; Building YourCatalog Sales Business Some of America's best known and mostsuccessful businesses, such as Sears, Spiegel, L.L. Bean, andLands' End, are \"catalog companies,\" earning a major percentage oftheir profits through catalog sales. If you're a business owner orentrepreneur, now you can do the same with the help of this book.Written by bestselling author Herman Holtz, Starting and BuildingYour Catalog Sales Business is a complete guide to catalog salesthat explains how to get started in and manage a catalog businessprofitably. Packed with anecdotes, worksheets, and examples drawnfrom successful catalog sales businesses, it explains: \u003cbr\u003e * The basics of direct-mail selling and catalog sales\u003cbr\u003e * The secrets to creating catalog copy that really sells\u003cbr\u003e * The essential elements in the catalog mailing--including how tocreate a strong sales letter and a user-friendly order form\u003cbr\u003e * How to choose and use the right mailing lists\u003cbr\u003e * Managing the two essentials of the catalog business: sales volumeand pricing\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Herman Holtz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0471508160\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780471508168\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/16\/1991\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.39lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.92h x 6.78w x 0.95d","brand":"Herman Holtz","offers":[{"title":"Hardcover","offer_id":48443496628479,"sku":"9780471508168","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7609057f-85d9-4bee-827c-bde80d9bf344.jpg?v=1777205881","url":"https:\/\/www.whiterainbookhouse.com\/products\/starting-and-building-your-catalog-herman-holtz-9780471508168","provider":"WR Book House","version":"1.0","type":"link"}