{"product_id":"starting-on-a-shoestring-arnold-s-goldstein-9780471232889","title":"Starting on a Shoestring","description":"Live your entrepreneurial dream with no-or little-money down\u003cbr\u003e \u003cbr\u003e Where there's a will, there's a way. Even if you don't have start-up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Starting on a Shoestring is the key to your success. Now in its Fourth Edition, this perennial bestseller has helped thousands of people live out their dreams; it provides the knowledge and the confidence you need to get your business off the ground and up and running. Authoritative, step-by-step guidance will answer your questions, help you plan your strategy, and get you started. In the new Fourth Edition, an all-new chapter covers everything you need to know about the Internet, from creating an online presence for your business to understanding all the tech jargon.\u003cbr\u003e \u003cbr\u003e And there's more: \u003cbr\u003e * Make sure your business idea is right for you-before you take the risk\u003cbr\u003e * Find sources of capital and approach them confidently\u003cbr\u003e * Six common myths: avoid the traps and misconceptions of starting up\u003cbr\u003e * Should you take on a partner?\u003cbr\u003e * Setting up: bargains on equipment, dealing with suppliers, the advantages of leasing, value of consignments\u003cbr\u003e * Marketing and advertising on a shoestring: free publicity, word-of-mouth, creating a prestige image cheaply\u003cbr\u003e * Examples of businesses like yours that maximized their success on the Internet \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Now better than ever, Starting on a Shoestring gives you a wealth of vital information you'll find in no other book-it's your first step to entrepreneurial success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Arnold S. Goldstein\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0471232882\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780471232889\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/23\/2002\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.12lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.04h x 6.06w x 0.89d","brand":"Arnold S. Goldstein","offers":[{"title":"Paperback","offer_id":44119740383487,"sku":"9780471232889","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f8210f7c-9e9b-4442-ba12-241ceda0b96b.jpg?v=1687410702","url":"https:\/\/www.whiterainbookhouse.com\/products\/starting-on-a-shoestring-arnold-s-goldstein-9780471232889","provider":"WR Book House","version":"1.0","type":"link"}