{"product_id":"startup-jerry-kaplan-9780140257311","title":"Startup: A Silicon Valley Adventure","description":"Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. Startup tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard; and careened from crisis to crisis without ever losing his passion for a revolutionary idea. Along the way, Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture capitalists, and industry giants such as Bill Gates, John Sculley, and Mitchell Kapor. And no one - including Kaplan himself - is spared his sharp wit and observant eye.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jerry Kaplan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0140257314\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780140257311\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Penguin Publishing Group\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/1996\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.70h x 5.10w x 0.80d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eNew York Times\u003c\/i\u003e 10\/20\/1996 pg. 36\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 09\/23\/1996","brand":"Jerry Kaplan","offers":[{"title":"Paperback","offer_id":44128414040319,"sku":"9780140257311","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4b2068dc-6866-4596-8b3b-222ac14b12b4.jpg?v=1687458573","url":"https:\/\/www.whiterainbookhouse.com\/products\/startup-jerry-kaplan-9780140257311","provider":"WR Book House","version":"1.0","type":"link"}