{"product_id":"startup-psychology-david-quantson-9798255034659","title":"Startup Psychology: From Idea to First Customer","description":"\u003cp\u003eMost startup advice assumes you're already in motion.\u003cbr\u003eThis book starts where you actually are-uncertain, unproven, and trying to figure out what to do next.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStartUp Psychology: From Idea to First Customer\u003c\/b\u003e is not about scaling, funding rounds, or building a brand. It focuses on the stage most people never explain clearly: the messy, unclear beginning-when you have an idea, but no structure, no traction, and no real validation.\u003c\/p\u003e\u003cp\u003eInstead of repeating familiar advice, this book examines what really happens in that phase: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy some ideas feel promising but go nowhere\u003c\/li\u003e\n\u003cli\u003eWhy doubt increases even when you're taking action\u003c\/li\u003e\n\u003cli\u003eWhy \"just start\" is often incomplete guidance\u003c\/li\u003e\n\u003cli\u003eWhy the gap between learning and doing feels so difficult to close\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eYou'll learn how to move from thinking to execution in a way that actually fits your current stage-not someone else's success story.\u003c\/p\u003e\u003cp\u003eInside, you'll find a practical approach to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIdentifying ideas that are worth pursuing-and filtering out the ones that aren't\u003c\/li\u003e\n\u003cli\u003eTurning vague concepts into something you can test and act on\u003c\/li\u003e\n\u003cli\u003eManaging uncertainty without losing direction\u003c\/li\u003e\n\u003cli\u003eMaking decisions when you don't yet have clear answers\u003c\/li\u003e\n\u003cli\u003eApproaching your first customer without relying on credibility you don't have yet\u003c\/li\u003e\n\u003cli\u003eBuilding consistency in action, even when results are slow\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis is not a motivational book. It doesn't assume confidence, clarity, or momentum. It is written for the phase where those things are still being developed.\u003c\/p\u003e\u003cp\u003eIf you're at the point where you've consumed enough advice but still feel stuck between idea and execution, this book is designed to help you move forward-with structure, awareness, and a clearer understanding of what actually matters early on.\u003c\/p\u003e\u003cp\u003eThe hardest part of building a business isn't scaling it.\u003cbr\u003eIt's getting from an idea to something real.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Quantson\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798255034659\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/20\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.44d","brand":"David Quantson","offers":[{"title":"Paperback","offer_id":49001584525567,"sku":"9798255034659","price":14.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/startup-psychology-david-quantson-9798255034659","provider":"WR Book House","version":"1.0","type":"link"}