{"product_id":"statistics-for-marketing-and-consumer-mario-mazzocchi-9781412911214","title":"Statistics for Marketing and Consumer Research","description":"Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of: \u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Sampling\u003c\/p\u003e\u003cp\u003e- Data management an statistical packages\u003c\/p\u003e\u003cp\u003e- Hypothesis testing\u003c\/p\u003e\u003cp\u003e- Cluster analysis\u003c\/p\u003e\u003cp\u003e- Structural equation modelling\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mario Mazzocchi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1412911214\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781412911214\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/05\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 432\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.60h x 6.70w x 1.20d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 05\/01\/2009 pg. 122","brand":"Mario Mazzocchi","offers":[{"title":"Hardcover","offer_id":44123465187583,"sku":"9781412911214","price":289.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1bcb160d-53f7-447d-b154-c8764efa48b6.jpg?v=1687431043","url":"https:\/\/www.whiterainbookhouse.com\/products\/statistics-for-marketing-and-consumer-mario-mazzocchi-9781412911214","provider":"WR Book House","version":"1.0","type":"link"}