{"product_id":"stickier-marketing-grant-leboff-9780749471088","title":"Stickier Marketing: How to Win Customers in a Digital Age","description":"In \u003cb\u003e\u003ci\u003eSticky Marketing \u003c\/i\u003e\u003c\/b\u003eGrant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of \u003cb\u003e\u003ci\u003eSticky Marketing\u003c\/i\u003e\u003c\/b\u003e, \u003cb\u003e\u003ci\u003eStickier Marketing, \u003c\/i\u003e\u003c\/b\u003e remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Grant Leboff\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749471085\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749471088\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/25\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.57d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 08\/01\/2014","brand":"Grant Leboff","offers":[{"title":"Paperback","offer_id":46571037917439,"sku":"9780749471088","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0a129ea5-4b4e-4226-ad83-24fb36ddea97.jpg?v=1738807063","url":"https:\/\/www.whiterainbookhouse.com\/products\/stickier-marketing-grant-leboff-9780749471088","provider":"WR Book House","version":"1.0","type":"link"}