{"product_id":"stop-listening-to-the-customer-adam-ferrier-9780730370574","title":"Stop Listening to the Customer: Try Hearing Your Brand Instead","description":"\u003cp\u003e\u003cb\u003eDon't let the customer get between you and building a strong valued brand\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIf you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. \u003ci\u003eStop Listening to the Customer\u003c\/i\u003e offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.\u003c\/p\u003e \u003cp\u003eThe customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data. Instead try redressing the balance, and be brand-led, where brands and businesses can truly become unique, interesting and highly profitable.\u003c\/p\u003e \u003cp\u003eMulti-award-winning brand strategist and consumer psychologist Adam Ferrier shares his contrary approach to building a strong brand in \u003ci\u003eStop Listening to the Customer\u003c\/i\u003e. Backed by science, real-world examples and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eAvoid the pitfalls of drowning in customer data\u003c\/li\u003e \u003cli\u003eEstablish a strong, brand-led business\u003c\/li\u003e \u003cli\u003eDevelop a unique brand by embracing and leveraging your weaknesses\u003c\/li\u003e \u003cli\u003eDefine your brand\u003c\/li\u003e \u003cli\u003eGet your customers to invest into you\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eStop Listening to the Customer\u003c\/i\u003e is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening their own brand.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Adam Ferrier\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0730370577\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780730370574\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/03\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.90d","brand":"Adam Ferrier","offers":[{"title":"Paperback","offer_id":44829311533311,"sku":"9780730370574","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f58d67a9-269b-43fd-8864-fa7967e039cb.jpg?v=1708450432","url":"https:\/\/www.whiterainbookhouse.com\/products\/stop-listening-to-the-customer-adam-ferrier-9780730370574","provider":"WR Book House","version":"1.0","type":"link"}