{"product_id":"storymythos-shane-meeker-9781945793387","title":"StoryMythos: A Movie Guide to Better Business Stories","description":"\u003cp\u003eDare to entertain the possibility that superheroes and epic quests are more than the stuff of your favorite movies, books, and TV shows-they're also the foundation of a successful corporate culture, effective communication, and brand image.\u003c\/p\u003e\u003cp\u003eVeteran corporate storyteller and keynote speaker Shane Meeker (https: \/\/www.storymythos.com\/) takes his favorites from stage, page, and screen and turns them into ways to approach communications, branding, and other key marketing elements.\u003c\/p\u003e\u003cp\u003eIn this book, you'll learn: \u003c\/p\u003e\u003cp\u003e- Why stories make people care\u003c\/p\u003e\u003cp\u003e- The recipe for a compelling story\u003c\/p\u003e\u003cp\u003e- The dangers of a bad story\u003c\/p\u003e\u003cp\u003e- How your brand is like Glinda the Good Witch\u003c\/p\u003e\u003cp\u003e- How the Marvel Cinematic Universe can inspire your innovation pipeline\u003c\/p\u003e\u003cp\u003eAnd much more-including workbook sections that will help you discover the power of your stories.\u003c\/p\u003e\u003cp\u003eIf you are ready to write your own story, then begin reading StoryMythos today  Prepare to experience the potency of narrative and myth to transform you and your company with direction, purpose, and the power of imagination.\u003c\/p\u003e\u003cp\u003e\"Infused with sharp and relevant examples from movies, Walt Disney, and P\u0026amp;G, this book leaves one not only better appreciating the power of storytelling but knowing how to make it happen.\"\u003c\/p\u003e\u003cp\u003e-John Pepper, Former CEO of Procter \u0026amp; Gamble and Former Chairman of the Board of the Walt Disney Company\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Shane Meeker\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1945793384\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781945793387\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Speak It to Book\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/04\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 378\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.96lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.51w x 0.78d","brand":"Shane Meeker","offers":[{"title":"Paperback","offer_id":43991265476863,"sku":"9781945793387","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e83e6b1d-311e-4ade-850c-de9e795ef7eb.jpg?v=1683309331","url":"https:\/\/www.whiterainbookhouse.com\/products\/storymythos-shane-meeker-9781945793387","provider":"WR Book House","version":"1.0","type":"link"}