{"product_id":"storyselling-for-financial-advisors-scott-west-9780793136643","title":"Storyselling for Financial Advisors","description":"Learn what makes a client trust you to be their financial advisor. \u003cp\u003e\u003c\/p\u003ePut the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest \"storysellers\" of all time. These actual stories can help financial pros tap into the \"gut reaction\" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Scott West, Mitch Anthony\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0793136644\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780793136643\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kaplan Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/12\/2000\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.40h x 7.44w x 0.80d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 08\/01\/2000 pg. 102","brand":"Scott West","offers":[{"title":"Hardcover","offer_id":43947157225727,"sku":"9780793136643","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_14d636a4-2192-419d-a10f-fb85518df2f3.jpg?v=1681517057","url":"https:\/\/www.whiterainbookhouse.com\/products\/storyselling-for-financial-advisors-scott-west-9780793136643","provider":"WR Book House","version":"1.0","type":"link"}