{"product_id":"storytelling-about-your-brand-online-bernadette-martin-9781600051449","title":"Storytelling About Your Brand Online \u0026 Offline: Effectively message your online (using social media such as LinkedIn, Facebook, and twitter) and offli","description":"\u003ci\u003e\"In her book, Bernadette Martin, the \"Storytelling Sage,\" expertly fuses personal branding with storytelling to help people and corporations access their most compelling stories to strengthen their brands.\" -- William Arruda, President, Reach Personal Branding\u003c\/i\u003e \u003cp\u003e As neurological research confirms, storytelling is a powerful communicative tool. In her new book, \u003ci\u003ePersonal Branding Strategist\u003c\/i\u003e, Bernadette Martin demonstrates how stories have transformed corporate images as well as professionals' careers. From Storytelling 2.0 or Digital Storytelling, to interviews with experts to the Branded Bio tool, Martin guides you in developing your own compelling story and then covers the gamut of online and offline opportunities available to reach your target and impactfully market the \"Brand Called You.\"\u003c\/p\u003e \u003cp\u003e Using this book, professionals and executives of all types, entrepreneurs, consultants, musicians, academics and students will undergo a \"personal branding process.\" Uncovering, clarifying and communicating what makes them unique, understanding their attributes, strengths, values and passions, they'll craft the stories that give new life to their careers, finding the most persuasive ways to tell them.\u003c\/p\u003e \u003cp\u003e Beginning with crafting the BIO, a \"must have\" in your Brand Tool Kit, readers will develop essential components to integrate into their verbal, written and visual messaging, to build their personal \"brands.\" Let over 50 BIO references, 15 interviews with authors, thought leaders and recruiters, three exemplary case studies, a BIO \"makeover\" and a multitude of BIO \"Gems\" (excerpts that create memorable, captivating touch points that make you come \"alive\") help you discover your story, and positively impact your career.\u003c\/p\u003e \u003cp\u003e So....what's your story?\u003c\/p\u003e \u003cp\u003e If you have these questions, you will find the answers in this book: \u003c\/p\u003e \u003col\u003e \u003cli\u003eWhat is the difference between a BIO and a RESUME? \u003c\/li\u003e\n\u003cli\u003eHow do I develop storied content to write my BIO? \u003c\/li\u003e\n\u003cli\u003eWhat are the essential elements in the Career Personal Brand Tool Kit? \u003c\/li\u003e\n\u003cli\u003eWhat can a BRANDED BIO do for my career? \u003c\/li\u003e\n\u003cli\u003eWhere can I get the most impact with my BRANDED BIO online and offline? \u003c\/li\u003e\n\u003c\/ol\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bernadette Martin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1600051448\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781600051449\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Happy about\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/22\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 166\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.35d","brand":"Bernadette Martin","offers":[{"title":"Paperback","offer_id":44717833879807,"sku":"9781600051449","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_83f93df7-2ac0-4ac1-9a1e-370d674460a0.jpg?v=1705689598","url":"https:\/\/www.whiterainbookhouse.com\/products\/storytelling-about-your-brand-online-bernadette-martin-9781600051449","provider":"WR Book House","version":"1.0","type":"link"}