{"product_id":"storytelling-and-market-research-c-frederic-john-9781032064871","title":"Storytelling and Market Research: A Practical User Guide","description":"\u003cp\u003eShowing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eWhile demand for storytelling in marketing research reports and presentations has mushroomed in recent years, there can be confusion about what decision-makers mean by \"stories.\" Leading market research expert C. Frederic John eliminates this confusion by defining four specific types of story in the business arena, and providing a series of \"how-to\" guides for generating effective solutions when communicating learning and other information. This book is the first to emphasize the needs of the report reader or presentation audience.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eDrawing on examples from ancient and modern literature, drama, opera, and other arts, this book will help today's (and tomorrow's) market research professionals to thrive in a world demanding insights, real-world recommendations, and more relevant deliverables.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e C. Frederic John\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032064870\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032064871\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/11\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 186\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.96lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.50d","brand":"C. Frederic John","offers":[{"title":"Hardcover","offer_id":43944950956287,"sku":"9781032064871","price":170.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_3d5d7a5e-e44a-4253-aacf-c3eb374d0600.jpg?v=1681505910","url":"https:\/\/www.whiterainbookhouse.com\/products\/storytelling-and-market-research-c-frederic-john-9781032064871","provider":"WR Book House","version":"1.0","type":"link"}