{"product_id":"storytelling-for-leadership-influence-jeff-evans-9798994429730","title":"Storytelling for Leadership \u0026 Influence: How Leaders Frame Meaning, Shape the Moment, and Rebuild When the Story Breaks","description":"\u003cp\u003eStorytelling for Leadership \u0026amp; Influence is for anyone who must speak with steadiness when the stakes are high.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost leaders assume communication is about saying the right thing. Jeff Evans argues it's about helping people make sense of what's happening - before silence fills with rumor, assumptions, and competing interpretations. When pressure hits - public scrutiny, internal disruption, or sudden crisis - leaders often respond by communicating more. But more words can create more noise, more drift, and less trust.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDrawing on work across politics, media, and ministry for nearly 40 years, Evans shows how credibility is built and lost in real time. Rather than offering \"messaging,\" he gives a repeatable way to frame reality: name the moment in plain language, establish the mission frame, remove role fog, and replace vagueness with clear expectations people can execute. He pairs that clarity with a second discipline: precision-the quiet, visible follow-through that communicates competence before a leader ever speaks.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis isn't a book about crafting better anecdotes. It's about the deeper work of leadership storytelling: shaping meaning, aligning perception with truth, and guiding people through uncertainty with honesty, discipline, and structure-especially when the story breaks.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jeff Evans\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798994429730\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Twin Tails Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/16\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 214\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.50d","brand":"Jeff Evans","offers":[{"title":"Hardcover","offer_id":48447250727167,"sku":"9798994429730","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0aeafeca-0c9e-4440-80a6-9b266c32fab7.jpg?v=1777229855","url":"https:\/\/www.whiterainbookhouse.com\/products\/storytelling-for-leadership-influence-jeff-evans-9798994429730","provider":"WR Book House","version":"1.0","type":"link"}