{"product_id":"storytelling-in-marketing-and-brand-s-m-a-moin-9781032689425","title":"Storytelling in Marketing and Brand Communications","description":"\u003cp\u003eDrawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e S. M. a. Moin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032689420\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032689425\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/12\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.02lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.50d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 01\/01\/2025","brand":"S. M. a. Moin","offers":[{"title":"Hardcover","offer_id":47423240929535,"sku":"9781032689425","price":170.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d70ea6a1-704d-42bc-9c8d-f548c8313809.jpg?v=1761528430","url":"https:\/\/www.whiterainbookhouse.com\/products\/storytelling-in-marketing-and-brand-s-m-a-moin-9781032689425","provider":"WR Book House","version":"1.0","type":"link"}