{"product_id":"storytelling-in-organizations-laurence-prusak-9780750678209","title":"Storytelling in Organizations","description":"\u003cp\u003eThis book is the story of how four busy executives, from different backgrounds and perspectives, were surprised to find themselves converging on the idea of narrative as a valuable lens for understanding and managing organizations. \u003c\/p\u003e\u003cp\u003eThe authors describe the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Laurence Prusak, Katalina Groh, Stephen Denning\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0750678208\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780750678209\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/26\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 6.04w x 0.47d","brand":"Laurence Prusak","offers":[{"title":"Paperback","offer_id":43925882274047,"sku":"9780750678209","price":54.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_a5a338ef-37cb-44ab-af1b-31e15d4a1b40.jpg?v=1681079933","url":"https:\/\/www.whiterainbookhouse.com\/products\/storytelling-in-organizations-laurence-prusak-9780750678209","provider":"WR Book House","version":"1.0","type":"link"}