{"product_id":"strategic-advertising-mechanisms-jorge-david-fern-ndez-g-mez-9781789384307","title":"Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands","description":"\u003cp\u003eIntegrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P\u0026amp;G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jorge David Fern疣dez Gez\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1789384303\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781789384307\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Intellect (UK)\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/10\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.70h x 6.50w x 0.80d","brand":"Jorge David Fern疣dez Gez","offers":[{"title":"Paperback","offer_id":43993008668927,"sku":"9781789384307","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ac52dadb-bd76-4c0a-81b8-a72cd31f88c5.jpg?v=1683322017","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-advertising-mechanisms-jorge-david-fern-ndez-g-mez-9781789384307","provider":"WR Book House","version":"1.0","type":"link"}