{"product_id":"strategic-alliances-and-marketing-partnerships-richard-gibbs-9780749454845","title":"Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering","description":"\u003cp\u003e\u003cb\u003eStrategic Alliances and Marketing Partnerships\u003c\/b\u003e will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partnerships. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWith case studies from prominent, global organizations such as Walmart, Toyota, General Motors and Dell, \u003ci\u003e\u003cb\u003eStrategic Alliances and Marketing Partnerships\u003c\/b\u003e\u003c\/i\u003e will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Richard Gibbs, Andrew Humphries\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749454849\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749454845\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/24\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.40w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 05\/01\/2009 pg. 104","brand":"Richard Gibbs","offers":[{"title":"Hardcover","offer_id":43925874639103,"sku":"9780749454845","price":55.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_9299298f-9cd5-48a0-a8f1-95925fc54bde.jpg?v=1681079886","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-alliances-and-marketing-partnerships-richard-gibbs-9780749454845","provider":"WR Book House","version":"1.0","type":"link"}