{"product_id":"strategic-alliances-as-social-facts-mark-de-rond-9780521811101","title":"Strategic Alliances as Social Facts","description":"Strategic alliances are generally analyzed as planned and rational developments with clearly measurable outcomes in traditional management textbooks. Mark de Rond argues that such a view is unrealistic. Instead, he emphasizes the social dimension and the importance of the individuals involved inside alliances. Based on in-depth case studies of three major biotechnology alliances, the book combines insights from social theory and intellectual history with more mainstream strategic management literature. It provides a thought-provoking analysis that appeals to the reflective professional as well as academic researchers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark de Rond\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0521811104\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780521811101\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cambridge University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/19\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 230\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.10w x 0.80d","brand":"Mark de Rond","offers":[{"title":"Hardcover","offer_id":47422330601727,"sku":"9780521811101","price":84.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_40883d70-ad6f-4e9d-b6f1-6fabaed1dcf3.jpg?v=1761527629","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-alliances-as-social-facts-mark-de-rond-9780521811101","provider":"WR Book House","version":"1.0","type":"link"}