{"product_id":"strategic-brand-management-4th-edition-alexander-chernev-9781936572861","title":"Strategic Brand Management, 4th Edition","description":"\u003cp\u003eIn Strategic Brand Management, Alexander Chernev, a professor of marketing at the renowned Kellogg School of Management at Northwestern University, presents a systematic approach to understanding the key principles of building strong brands. This book offers a cohesive framework for brand management, highlighting the distinct role of brands in creating market value. Topics covered include crafting a compelling value proposition, designing brand attributes, developing impactful communication campaigns, managing brand portfolios, cobranding, brand repositioning, managing brands over time, protecting the brand, measuring brand impact, and creating a strategic brand management plan. Clear, concise, and practical, Strategic Brand Management is the definitive text on building strong brands.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alexander Chernev\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1936572869\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781936572861\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cerebellum Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/15\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 220\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 0.46d","brand":"Alexander Chernev","offers":[{"title":"Paperback","offer_id":46571300389119,"sku":"9781936572861","price":59.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ae81f139-4550-4a3b-99af-663e10b92c51.jpg?v=1738807825","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-brand-management-4th-edition-alexander-chernev-9781936572861","provider":"WR Book House","version":"1.0","type":"link"}