{"product_id":"strategic-brand-management-and-development-sotiris-t-lalaounis-9780367338756","title":"Strategic Brand Management and Development: Creating and Marketing Successful Brands","description":"\u003cp\u003eThis book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sotiris T. Lalaounis\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367338750\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367338756\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/31\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 344\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.60h x 6.90w x 0.80d","brand":"Sotiris T. Lalaounis","offers":[{"title":"Paperback","offer_id":48443363557631,"sku":"9780367338756","price":68.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a730c7b1-e52c-4f4a-a3f7-221f9787dbb2.jpg?v=1777205018","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-brand-management-and-development-sotiris-t-lalaounis-9780367338756","provider":"WR Book House","version":"1.0","type":"link"}