{"product_id":"strategic-brand-management-deborah-roedder-john-9780190646004","title":"Strategic Brand Management: Lessons for Winning Brands in Globalized Markets","description":"\u003cem\u003eStrategic Brand Management \u003c\/em\u003eprovides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Deborah Roedder John, Carlos J. Torelli\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0190646004\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780190646004\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/02\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.93lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 7.40w x 0.50d","brand":"Deborah Roedder John","offers":[{"title":"Paperback","offer_id":43946249552127,"sku":"9780190646004","price":85.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_572958d6-e335-4160-886c-139c115edd42.jpg?v=1681512208","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-brand-management-deborah-roedder-john-9780190646004","provider":"WR Book House","version":"1.0","type":"link"}