{"product_id":"strategic-brand-management-kevin-keller-9780135641378","title":"Strategic Brand Management: Building, Measuring, and Managing Brand Equity","description":"\u003cp\u003e\u003cstrong\u003eCreate profitable brand strategies by building, measuring, and managing brand equity.\u003cbr\u003e\u003cem\u003eStrategic Brand Management: Building, Measuring, and Managing Brand Equity\u003c\/em\u003e\u003c\/strong\u003e looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new \u003cstrong\u003e5th Edition\u003c\/strong\u003e. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eFor courses in brand management.\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePearson eText\u003c\/strong\u003e is an easy-to-use digital textbook that you can purchase on your own or instructors can assign for their course. The mobile app lets you keep on learning, no matter where your day takes you -- even offline. You can also add highlights, bookmarks, and notes in your Pearson eText to study how you like.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eNOTE: This ISBN is for the Pearson eText access card. \u003c\/strong\u003ePearson eText is a fully digital delivery of Pearson content. Before purchasing, check that you have the correct ISBN. To register for and use Pearson eText, you may also need a course invite link, which your instructor will provide. Follow the instructions provided on the access card to learn more.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kevin Keller, Vanitha Swaminathan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0135641373\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780135641378\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Pearson\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/18\/2019\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Other","brand":"Kevin Keller","offers":[{"title":"Other","offer_id":46571021926655,"sku":"9780135641378","price":46.61,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7f92a3de-ec65-4888-8077-d4c43a86adda.jpg?v=1738807024","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-brand-management-kevin-keller-9780135641378","provider":"WR Book House","version":"1.0","type":"link"}