{"product_id":"strategic-city-branding-viriya-taecharungroj-9781032959191","title":"Strategic City Branding: Insights from Asian Cities","description":"\u003cp\u003e\u003ci\u003eStrategic City Branding: Insights from Asian Cities\u003c\/i\u003e brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Viriya Taecharungroj\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032959193\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032959191\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/20\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 152\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.36d","brand":"Viriya Taecharungroj","offers":[{"title":"Paperback","offer_id":49001890447615,"sku":"9781032959191","price":33.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-city-branding-viriya-taecharungroj-9781032959191","provider":"WR Book House","version":"1.0","type":"link"}