{"product_id":"strategic-communication-anthony-dudo-9781138184787","title":"Strategic Communication: New Agendas in Communication","description":"\u003cp\u003eThe focus of this book is Strategic Communication. Communication can be defined as strategic if its development and\/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields.\u003c\/p\u003e\u003cp\u003eThis volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. \u003cem\u003eStrategic Communication\u003c\/em\u003e offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anthony Dudo\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138184780\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138184787\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/13\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.40w x 0.80d","brand":"Anthony Dudo","offers":[{"title":"Hardcover","offer_id":48065355874559,"sku":"9781138184787","price":210.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0efa2fd7-7654-46e2-b3f1-897c4d49548e.jpg?v=1768674654","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-communication-anthony-dudo-9781138184787","provider":"WR Book House","version":"1.0","type":"link"}