{"product_id":"strategic-copywriting-edd-applegate-9798881806774","title":"Strategic Copywriting: How to Create Effective Advertising","description":"\u003cp\u003e\u003cb\u003eWhen it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? \u003ci\u003eStrategic Copywriting\u003c\/i\u003e, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e In this third edition, Edd Applegate explains core principles that have guided advertising for decades and introduces how to identify target markets and employ tests before and after an ad runs. The book discusses the impact of artificial intelligence and the numerous AI tools being used by advertising agencies. It also addresses corporate advertising and public relations, especially the various communications tools, such as news or press releases. Throughout, students learn the principles and processes of producing creative advertising for different media, including the internet, social media, television, radio, magazine, newspaper, and outdoor. Real advertisements from agencies of all sizes across the United States illustrate what works-or doesn't-and why. \u003cp\u003e\u003c\/p\u003eThe third edition features updated information in each chapter with \u003cbr\u003e-New sample ads from real advertising agencies\u003cbr\u003e-New coverage of AI alongside Social Media and Internet Advertising\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Edd Applegate\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798881806774\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Academic\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/18\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Edd Applegate","offers":[{"title":"Paperback","offer_id":47419741044991,"sku":"9798881806774","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e11317d4-5dea-4be8-9191-e00fe025c691.jpg?v=1761513553","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-copywriting-edd-applegate-9798881806774","provider":"WR Book House","version":"1.0","type":"link"}