{"product_id":"strategic-corporate-communication-richard-stanton-9781137544070","title":"Strategic Corporate Communication","description":"This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy. It offers s a new way of understanding the way successful communication strategies are constructed and delivered. Using a unique 'reverse engineering' approach, it takes apart the components of corporate communication, examines the mechanics, then rebuilds the strategy for use by communication students and practitioners across a wide range of corporate entities including not-for-profit organisations.\u003cbr\u003e\u003cbr\u003eThis textbook will be recommended reading for advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department. The book will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Richard Stanton\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137544074\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137544070\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Publishing PLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/04\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 210\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.31h x 6.26w x 0.48d","brand":"Richard Stanton","offers":[{"title":"Paperback","offer_id":43924172341503,"sku":"9781137544070","price":58.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_f1a0943d-c9c1-4f5e-91eb-48c279075756.jpg?v=1681068895","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-corporate-communication-richard-stanton-9781137544070","provider":"WR Book House","version":"1.0","type":"link"}