{"product_id":"strategic-customer-relationship-management-in-amir-khanlari-9781466685864","title":"Strategic Customer Relationship Management in the Age of Social Media","description":"In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework. In this book, upper-level students, interdisciplinary researchers, academicians, professionals, practitioners, scientists, executive managers, and consultants of marketing and CRM in profit and non-profit organizations will find the resources necessary to adopt and implement social CRM strategies within their organizations. This publication provides an advanced and categorized variety of strategies, applications, and tools for successful Customer Relationship Management including, but not limited to, social CRM strategies and technologies, creation and management of customers' networks, customer dynamics, social media analytics, customer intelligence, word of mouth advertising, customer value models, and social media channel management.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Amir Khanlari\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1466685867\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781466685864\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/16\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 358\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.81d","brand":"Amir Khanlari","offers":[{"title":"Hardcover","offer_id":47520455950591,"sku":"9781466685864","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7aa88dd4-9b22-4cce-b8e4-d85415c67a62.jpg?v=1762885390","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-customer-relationship-management-in-amir-khanlari-9781466685864","provider":"WR Book House","version":"1.0","type":"link"}