{"product_id":"strategic-employee-communication-gail-s-thornton-9783319978932","title":"Strategic Employee Communication: Building a Culture of Engagement","description":"\u003cp\u003e\u003cb\u003ePart 1: Organizational Culture \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eChapter 1. The incoherence of a solid organizational culture for liquid employees, by \u003c\/p\u003e\u003cp\u003eThatiana Cappellano \u003c\/p\u003e\u003cp\u003eChapter 2. Bodymedia theory: a value proposition for organizational culture, by Simone \u003c\/p\u003eRibeiro de Oliveira Bambini \u003cp\u003e\u003c\/p\u003e\u003cp\u003eChapter 3. Organizational ethics: the challenges faced by communication and culture to \u003c\/p\u003e\u003cp\u003echange behaviours, by Ágatha Camargo Paraventi \u003c\/p\u003e\u003cp\u003eChapter 4. Leadership communications with an appreciative approach in \u003c\/p\u003ea participative culture: the case of Nutrimental, by William Antonio Cerantola \u003cp\u003e\u003c\/p\u003e\u003cp\u003eChapter 5. WhatsApp and the mediatization of informal communication\u003c\/p\u003e\u003cp\u003ein organizations, by Bruno Carramenha, Thatiana Cappellano \u0026amp; Viviane Mansi \u003c\/p\u003e\u003cp\u003eChapter 6. Diversity Management: an overlook on Brazil's largest companies, by Bruno \u003c\/p\u003eCarramenha \u0026amp; Thatiana Cappellano \u003cp\u003e\u003c\/p\u003e\u003cp\u003eChapter 7. Behind every engagement there is always a good story, by Bruna Bezerra Lima\u003c\/p\u003e\u003cp\u003eChapter 8. Employer branding, employee value proposition and employee experience: New approaches for people management in organizations, by Bruna Gomes Mascarenhas\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart 2: Leadership and Engagement \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eChapter 9. Internal Communications Flourishes at the Grassroots: The\u003c\/p\u003e\u003cp\u003eGrowing Importance of Managers in Employee Engagement, by Gail S. \u003c\/p\u003e\u003cp\u003eThornton \u003c\/p\u003e\u003cp\u003eChapter 10. Work, motivation and Monday mornings, by André Caldeira \u003c\/p\u003e\u003cp\u003eChapter 11. Building trust from the inside out: employees and their power of influence, by Daniela Sandrini Bittencourt Ferreira \u003c\/p\u003e\u003cp\u003eChapter 12. Leadership communications, dialogue and communications areas: new paths for employee communications, by Viviane Regina Mansi \u003c\/p\u003e\u003cp\u003eChapter 13. Social Team Building as a practice of corporate values to achieve engagement, by Silvana Nader \u003c\/p\u003eChapter 14. Humanized employee communications: the possible contributions of public \u003cp\u003e\u003c\/p\u003e\u003cp\u003erelations in the BIOFAST Group experience, by Solange Moura \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart 3: Planning and Measurement \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eChapter 15. Employee Communications Management: the Role of Planning and \u003c\/p\u003e\u003cp\u003eCommunication Channels, by Bruno Carramenha \u003c\/p\u003e\u003cp\u003eChapter 16. The maturity matrix for employee communications: paving the way for a new model of organizational communications, by Cynthia Sganzerla Provedel \u003c\/p\u003e\u003cp\u003eChapter 17. Planning and Measurement: Propositions for the Strategic Work of Employee Communications, by Andréa Guardabassi \u0026amp; Gisele Lorenzetti \u003c\/p\u003eChapter 18. Communications measurement as a key-factor for organizational strategy \u003cp\u003e\u003c\/p\u003e\u003cp\u003esuccess, by Lívia Guadaim \u003c\/p\u003e\u003cp\u003eChapter 19. On the Imperative of Planning Employee Communications: Theoretical \u003c\/p\u003e\u003cp\u003eConsiderations and the Case Study of Vale, by Paulo Henrique Soares \u0026amp; Rozália Del Gáudio \u003c\/p\u003eChapter 20. Simplification to drive relevance: GE's moment of 'letting go, ' by Danielle \u003cp\u003e\u003c\/p\u003e\u003cp\u003eAbade Brito \u003c\/p\u003e\u003cp\u003eChapter 21. Communications agencies in practice: reflections and stories\u003c\/p\u003e\u003cp\u003efrom working with clients in employee communications projects, by José \u003c\/p\u003eLuís Ovando \u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart 4: Channels and Campaigns \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eChapter 22. On employee communications channels and campaigns, by Marina Gerardi \u003c\/p\u003e\u003cp\u003eChapter 23. Corporate mobile communication: challenges and reflections in an environment of connected employees, by Renato Martinelli \u003c\/p\u003e\u003cp\u003eChapter 24. An employee communications strategy to support the launch of a new business strategy, by Javier Marín \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 25. Rituals and the leaderships: cases of strategic use of communication campaigns for the employees, by Bruno Chaves \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gail S. Thornton\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3319978934\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783319978932\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/18\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 321\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.81d","brand":"Gail S. Thornton","offers":[{"title":"Hardcover","offer_id":46311097008383,"sku":"9783319978932","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fcb4a14f-7466-4ccc-a7a8-7d08672f77b2.jpg?v=1730888106","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-employee-communication-gail-s-thornton-9783319978932","provider":"WR Book House","version":"1.0","type":"link"}