{"product_id":"strategic-fashion-management-ranjit-thind-9781138064553","title":"Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage","description":"\u003cp\u003e\u003cem\u003eStrategic Fashion Management: \u003c\/em\u003e\u003ci\u003eConcepts, Models and Strategies for Competitive Advantage \u003c\/i\u003eis a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThe analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm's growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThe book is particularly suitable for final-year undergraduate and postgraduate students studying fashion management or marketing, as well as those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ranjit Thind\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138064556\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138064553\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/22\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 182\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.39d","brand":"Ranjit Thind","offers":[{"title":"Paperback","offer_id":44063756550399,"sku":"9781138064553","price":56.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f1e07419-bdea-45a6-be7b-ed6e50807444.jpg?v=1685391463","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-fashion-management-ranjit-thind-9781138064553","provider":"WR Book House","version":"1.0","type":"link"}