{"product_id":"strategic-international-marketing-carl-arthur-solberg-9781032467726","title":"Strategic International Marketing: Strategy Development and Implementation","description":"\u003cp\u003eOffers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carl Arthur Solberg,Håvard Huse\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 103246772X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032467726\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/03\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 402\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.07lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.94d","brand":"Carl Arthur Solberg","offers":[{"title":"Hardcover","offer_id":48621881000191,"sku":"9781032467726","price":200.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-international-marketing-carl-arthur-solberg-9781032467726","provider":"WR Book House","version":"1.0","type":"link"}