{"product_id":"strategic-management-communication-for-leaders-robyn-walker-9780999486115","title":"Strategic Management Communication for Leaders","description":"\u003cp\u003eStrategic Management Communication for Leaders is based upon an alternative theoretical foundation\u003cbr\u003e grounded in theory but with connections to communication in the world of business. The\u003cbr\u003e text is unique in the business communication discipline in that it shows students how various\u003cbr\u003e business courses are related and highlights strategic communication as a practice that is applicable\u003cbr\u003e to all business situations regardless of the discipline, department, or organizational level at which it\u003cbr\u003e takes place. Unlike many other business communication texts, it also looks at communication not\u003cbr\u003e only as the practice of individuals but also has an organizational concern.\u003cbr\u003e Other unique aspects of Strategic Management Communication for Leaders include its spotlight\u003cbr\u003e on strategy formulation while making a clear distinction between strategic and tactical\u003cbr\u003e elements of communication. Because strategic issues are more difficult to understand and internalize\u003cbr\u003e as such, they are treated in an indepth manner before providing the discussion of tactics as\u003cbr\u003e they apply to differing contexts and channels of communication. Internalizing the strategic considerations\u003cbr\u003e will enable readers to logically make appropriate tactical choices without having to set\u003cbr\u003e them all to memory.\u003cbr\u003e Another novel aspect of Strategic Business Communication for Leaders is its focus on leadership, \u003cbr\u003e both at the theoretical and practical level. That is, the text integrates discussions of leadership\u003cbr\u003e theory and practice aimed at meeting the needs and the abilities of its key audiences--advanced\u003cbr\u003e undergraduate and graduate students and the organizations that will employ them. Opportunities\u003cbr\u003e for leadership communication practice is provided through the inclusion of two types of case\u003cbr\u003e studies in each chapter. The opening case study is intended to look at communication practices at\u003cbr\u003e the individual level, while closing cases look at communication from the organizational level. This\u003cbr\u003e ability to work at both the micro and macro level of communication within an organization is a\u003cbr\u003e necessity for effective leaders and managers.\u003cbr\u003e With all of these unique elements combined, the result is this textbook, which provides comprehensive\u003cbr\u003e coverage of the critical elements of business, management, and corporate communications\u003cbr\u003e in a compact, highly readable format.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robyn Walker\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 099948611X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780999486115\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wessex, Inc.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/23\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 408\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 8.00w x 0.94d","brand":"Robyn Walker","offers":[{"title":"Hardcover","offer_id":44130162311423,"sku":"9780999486115","price":234.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_72d5cd5a-311a-4df3-9a63-07be6c64f656.jpg?v=1687467900","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-management-communication-for-leaders-robyn-walker-9780999486115","provider":"WR Book House","version":"1.0","type":"link"}