{"product_id":"strategic-management-communication-for-leaders-robyn-walker-9798991065139","title":"Strategic Management Communication for Leaders 5e","description":"\u003cp\u003eStrategic Management Communication for Leaders offers a unique\u003c\/p\u003e\u003cp\u003eapproach to business communication that highlights communication\u003c\/p\u003e\u003cp\u003eas a practice that is applicable to all business situations, regardless of\u003c\/p\u003e\u003cp\u003ethe discipline, department, or organizational level at which it takes\u003c\/p\u003e\u003cp\u003eplace. Unlike many other business communication texts, it looks at\u003c\/p\u003e\u003cp\u003ecommunication not only as the practice of individuals but also in an\u003c\/p\u003e\u003cp\u003eorganizational context. This book makes a clear distinction between\u003c\/p\u003e\u003cp\u003estrategic and tactical elements of communication. Because strategic\u003c\/p\u003e\u003cp\u003eissues are more difficult to understand and internalize as such, they are\u003c\/p\u003e\u003cp\u003etreated in an in-depth manner before providing the discussion of tactics\u003c\/p\u003e\u003cp\u003eas they apply to differing contexts and channels of communication.\u003c\/p\u003e\u003cp\u003eInternalizing the strategic considerations will enable readers to logically\u003c\/p\u003e\u003cp\u003emake appropriate tactical choices without having to set them all to\u003c\/p\u003e\u003cp\u003ememory. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robyn Walker\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798991065139\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wessex, Inc.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 364\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.81d","brand":"Robyn Walker","offers":[{"title":"Hardcover","offer_id":46825908371711,"sku":"9798991065139","price":234.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ad2956c6-7085-4d28-8ef2-cab4f6426dd3.jpg?v=1746073994","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-management-communication-for-leaders-robyn-walker-9798991065139","provider":"WR Book House","version":"1.0","type":"link"}