{"product_id":"strategic-management-george-s-day-9781636514581","title":"Strategic Management","description":"\u003cp\u003e\u003cem\u003eStrategic Management \u003c\/em\u003eby George S. Day presents a collection of his most impactful writings that bridge marketing and corporate strategy. This book explores how firms craft, execute, and evolve their strategies to remain competitive and forward-focused in complex environments.\u003c\/p\u003e\u003cp\u003eDrawing on decades of research, Day offers powerful insights into how strategic decisions are shaped by environmental shifts, organizational resources, and long-term vision. He emphasizes the integration of marketing perspectives into broader business strategy-highlighting how customer insight, innovation, and adaptability contribute to sustainable success.\u003c\/p\u003e\u003cp\u003eThe book covers key topics such as strategic foresight, scenario planning, strategic fit, and resource-based views of the firm. It's an essential resource for business leaders, academics, and students looking to sharpen their strategic thinking and decision-making.\u003c\/p\u003e\u003cp\u003ePart of the \u003cem\u003eLegend in Marketing\u003c\/em\u003e series, this book solidifies Day's reputation as a pioneer in connecting marketing expertise with enterprise-level strategic planning and performance.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e George S. Day,Vibrant Publishers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636514588\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636514581\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vibrant Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/15\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.55d","brand":"George S. Day","offers":[{"title":"Paperback","offer_id":48445475062015,"sku":"9781636514581","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7926f70d-226b-45a4-aada-055f82b9bb07.jpg?v=1777218776","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-management-george-s-day-9781636514581","provider":"WR Book House","version":"1.0","type":"link"}