{"product_id":"strategic-management-robert-macintosh-9781350347595","title":"Strategic Management: Strategists at Work","description":"\u003cp\u003eFocusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy. \u003cp\u003e\u003c\/p\u003eVisit the authors' website at strategystory.co.uk\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert Macintosh, Donald MacLean, Craig Robinson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1350347590\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781350347595\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Academic\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/15\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.63d","brand":"Robert Macintosh","offers":[{"title":"Hardcover","offer_id":44076478431487,"sku":"9781350347595","price":176.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d4a6e377-c297-4f3b-b68c-8e8e92609b32.jpg?v=1685465228","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-management-robert-macintosh-9781350347595","provider":"WR Book House","version":"1.0","type":"link"}