{"product_id":"strategic-marketing-george-s-day-9781636514543","title":"Strategic Marketing: Assessing And Formulating Strategy","description":"\u003cp\u003e\u003cem\u003eStrategic Marketing: Assessing and Formulating Strategy\u003c\/em\u003e by George S. Day explores the critical processes behind developing effective marketing strategies. This volume features a curated collection of Day's most cited and respected works on analyzing strategic opportunities, evaluating market potential, and building forward-looking marketing plans.\u003c\/p\u003e\u003cp\u003eFocusing on strategic thinking at both corporate and business unit levels, Day offers rigorous frameworks for assessing internal capabilities and external conditions. His research highlights the importance of aligning marketing efforts with long-term business goals and maintaining a dynamic strategic posture in changing environments.\u003c\/p\u003e\u003cp\u003eThis book serves as an essential guide for professionals, researchers, and students aiming to master the art and science of strategy formulation. It balances academic theory with practical tools for diagnosing situations, selecting strategic paths, and implementing with precision.\u003c\/p\u003e\u003cp\u003ePart of the \u003cem\u003eLegend in Marketing\u003c\/em\u003e series, this book reflects Day's legacy in shaping modern strategic marketing thought across industries and geographies.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e George S. Day, Vibrant Publishers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636514545\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636514543\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vibrant Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/15\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.99lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.70d","brand":"George S. Day","offers":[{"title":"Paperback","offer_id":47135390957823,"sku":"9781636514543","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b27234a2-7e79-4254-8252-09b54cf89fb2.jpg?v=1755010007","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-marketing-george-s-day-9781636514543","provider":"WR Book House","version":"1.0","type":"link"}