{"product_id":"strategic-marketing-in-fragile-economic-irene-samanta-9781466662322","title":"Strategic Marketing in Fragile Economic Conditions","description":"In a time of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically analyze their position in the market and implement new marketing plans. Strategic Marketing in Fragile Economic Conditions provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis. A timely and relevant scholarly resource, this publication is of use to business professionals, academicians, researchers, and graduate students aiming to stay abreast of the latest theories, research, and strategic models for business success during difficult economic times.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Irene Samanta\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1466662328\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781466662322\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/30\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 300\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.81d","brand":"Irene Samanta","offers":[{"title":"Hardcover","offer_id":47520445923583,"sku":"9781466662322","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6dd4c5dc-d152-48b7-889a-82f7b7917d67.jpg?v=1762885376","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-marketing-in-fragile-economic-irene-samanta-9781466662322","provider":"WR Book House","version":"1.0","type":"link"}