{"product_id":"strategic-marketing-in-tourism-services-rodoula-h-tsiotsou-9781780520704","title":"Strategic Marketing in Tourism Services","description":"Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rodoula H. Tsiotsou\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1780520700\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781780520704\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Emerald Group Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/10\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 434\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.50h x 6.40w x 1.10d","brand":"Rodoula H. Tsiotsou","offers":[{"title":"Hardcover","offer_id":44540608610559,"sku":"9781780520704","price":115.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b068ca0f-dbe3-4172-bb43-c49d0068ca55.jpg?v=1700588862","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-marketing-in-tourism-services-rodoula-h-tsiotsou-9781780520704","provider":"WR Book House","version":"1.0","type":"link"}