{"product_id":"strategic-marketing-kurt-matzler-phd-9780990542704","title":"Strategic Marketing","description":"An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kurt Matzler Phd, Lawrence J. Ring Phd, Todd a. Mooradian Phd\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 099054270X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780990542704\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Good Dog Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/30\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 412\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 8.00w x 0.84d","brand":"Kurt Matzler Phd","offers":[{"title":"Paperback","offer_id":43947609260287,"sku":"9780990542704","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_d9628991-bc39-4f01-916e-a09f0aef3be1.jpg?v=1681519729","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-marketing-kurt-matzler-phd-9780990542704","provider":"WR Book House","version":"1.0","type":"link"}