{"product_id":"strategic-marketing-management-and-tactics-tulika-sood-9781522524755","title":"Strategic Marketing Management and Tactics in the Service Industry","description":"Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tulika Sood\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1522524754\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781522524755\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/20\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 420\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.07lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.94d","brand":"Tulika Sood","offers":[{"title":"Hardcover","offer_id":47244160991487,"sku":"9781522524755","price":210.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_54ff91a8-543c-40cf-9f39-a2d47204bc12.jpg?v=1758135076","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-marketing-management-and-tactics-tulika-sood-9781522524755","provider":"WR Book House","version":"1.0","type":"link"}