{"product_id":"strategic-marketing-management-benedict-hunt-9781682852729","title":"Strategic Marketing Management","description":"Strategic planning and management are essential for the success of any business. In the modern times, marketing has stretched beyond its conventional sense and adopted a more global approach. This book discusses the key topics of marketing management, like marketing orientation, marketing strategy, market research, distribution, etc. These topics offer the readers significant insights into this field and facilitate a better understanding for students and researchers pursuing this discipline.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Benedict Hunt\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1682852725\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781682852729\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Willford Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/30\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.03lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.63d","brand":"Benedict Hunt","offers":[{"title":"Hardcover","offer_id":48445554983167,"sku":"9781682852729","price":155.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c8fb20a3-0fd2-4562-93f0-8d6839b63c32.jpg?v=1777219255","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-marketing-management-benedict-hunt-9781682852729","provider":"WR Book House","version":"1.0","type":"link"}