{"product_id":"strategic-marketing-management-emmanuel-mogaji-9783031993664","title":"Strategic Marketing Management: Principles and Practice","description":"\u003cp\u003eThis practical textbook equips leaders and managers with the tools and insights they need to apply strategic marketing principles directly to their roles, driving business success and sustainable growth.\u003c\/p\u003e \u003cp\u003eDesigned specifically for managers, MBA students, and senior executives across various industries--including healthcare, finance, engineering, and B2B--the book presents theory, actionable strategies and reflective exercises tailored to the challenges faced by professionals in non-marketing roles.\u003c\/p\u003e \u003cp\u003eChapters delve into essential marketing concepts, such as market and customer insights, implementation of effective strategies, global marketing, brand management, and the impact of digital transformation. Real-world examples from leading companies like AstraZeneca, Bentley, and the NHS illustrate how strategic marketing principles can drive long-term growth, while reflective questions throughout the book encourage readers to apply these lessons to their own organizational challenges. Readers will learn how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eMake informed, data-driven decisions that align with business goals\u003c\/li\u003e \u003cli\u003eDevelop and implement marketing strategies that are adaptable and future-focused\u003c\/li\u003e \u003cli\u003eLead cross-functional teams to foster a customer-centric culture\u003c\/li\u003e \u003cli\u003eLeverage emerging technologies and global trends to maintain a competitive edge.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA valuable resource for students and leaders, this book will help you build the strategic marketing expertise needed to drive success in a rapidly changing landscape.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Emmanuel Mogaji\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3031993667\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783031993664\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/30\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 446\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Emmanuel Mogaji","offers":[{"title":"Paperback","offer_id":47419774894335,"sku":"9783031993664","price":169.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8f6d85bd-14d6-46de-85d8-763c46cb1148.jpg?v=1761513769","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-marketing-management-emmanuel-mogaji-9783031993664","provider":"WR Book House","version":"1.0","type":"link"}