{"product_id":"strategic-marketing-planning-karel-jan-alsem-9781032463933","title":"Strategic Marketing Planning: A Step-by-Step Approach","description":"\u003cp\u003eThis book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Karel Jan Alsem\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032463937\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032463933\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 458\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.11lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 1.06d","brand":"Karel Jan Alsem","offers":[{"title":"Hardcover","offer_id":48621880475903,"sku":"9781032463933","price":245.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-marketing-planning-karel-jan-alsem-9781032463933","provider":"WR Book House","version":"1.0","type":"link"}