{"product_id":"strategic-marketing-planning-workbook-rachel-stephan-simko-9780981912622","title":"Strategic Marketing Planning Workbook: from Value Prop Interactive","description":"\u003cp\u003e\u003cstrong\u003eThe \u003ci\u003eStrategic Marketing Planning Workbook\u003c\/i\u003e is exactly what it sounds like. It gives you the knowledge and critical questions (and space for your answers) that you need to plan and carry out a powerful marketing strategy - one that connects the real value you deliver to the needs and wants of your best customers.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003eValue Prop Method\u003c\/strong\u003e is go-to-market process and methodology for products and services - from \"big ticket\" sales typical of high-tech business services, to local and retail offerings designed for consumers - developed from the input of nearly 100 businesses over the last ten years.\u003c\/p\u003e \u003cp\u003eAs a complement to the Accelerator(TM) Online Strategic Marketing Planning Platform* and live training**, this workbook shows you how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGo-to-market faster with a FlightPlan(TM)\u003c\/li\u003e \u003cli\u003eDefine and design your ideal customer\u003c\/li\u003e \u003cli\u003eInfluence and navigate your market\u003c\/li\u003e \u003cli\u003eCompetitor-proof your business\u003c\/li\u003e \u003cli\u003eCreate a killer 'I3' Value Proposition\u003c\/li\u003e \u003cli\u003eGet a handle on the right price\u003c\/li\u003e \u003cli\u003eMaster your message development and delivery\u003c\/li\u003e \u003cli\u003eDefine and refine your market entry strategy\u003c\/li\u003e \u003cli\u003eEffectively execute your marketing program\u003c\/li\u003e\n\u003c\/ul\u003e * One year of access to Accelerator(TM) Online is included with the purchase of this workbook. To activate your account, forward your order confirmation to accelerator@valueprop.com\u003cbr\u003e ** Visit us at http: \/\/www.valueprop.com to learn more about our live training options and other services.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rachel Stephan Simko, Gillian Chick, Lauren Sell\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0981912621\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780981912622\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cody Rock Press (G2m Group, Inc.)\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/20\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 228\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.88lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 0.48d","brand":"Rachel Stephan Simko","offers":[{"title":"Paperback","offer_id":43926976758015,"sku":"9780981912622","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_3f3c661a-880e-4122-b3a0-26741d31143b.jpg?v=1681086091","url":"https:\/\/www.whiterainbookhouse.com\/products\/strategic-marketing-planning-workbook-rachel-stephan-simko-9780981912622","provider":"WR Book House","version":"1.0","type":"link"}